ALLIANCE - Aqui se vive melhor

Visitors arriving to Natal, capital of Rio Grande do Norte, just boggles the beautiful scenery of the Coastal Highway, the Bald Hill and the beach of Ponta Negra. The “Sun City” is among the most popular holiday destinations in the country. With about 800 thousand residents, the city receives more than 2 million visitors a year, from all over the world. More than 20 beaches with incredible scenery, adventure opportunities in the dunes and visit the largest cashew tree in the world, one of the local attractions.
The city carries on its cultural heritage traces of Portuguese and Dutch colonization. At the time of captaincies, the French have come here to smuggle Brazil wood, with the help of local Indians. On December 25, 1597, a Portuguese expedition arrived to oust the French and regain the captaincy. The history of the city then begins on January 6, 1598, with construction by the Portuguese of “Fortress of the Magi.”
Finished strong, soon formed a village that, according to some historians, was called City of Kings, City and after Christmas. Three decades later, the fort is occupied by the Dutch, when the city came to be called New Amsterdam. The Dutch will rule until 1654, when the site reverts to Portuguese rule.
In the first 100 years of its existence, Christmas grew slowly. But in the late nineteenth century, the city already had a population of more than 16 thousand inhabitants. Since 1922, the development of Christmas gained pace accelerated with the emergence of the first urban activities. Because of its geographical position, in II. World War served as a military base for the North American, winning air of international metropolis,
After the war the city would continue to develop, but it was in the 1980s with the construction of the Coastal Highway, the city developed its tourism. Today, the city has a quality hotel chain with about 25 thousand beds and a convention center with multipurpose auditorium. The natural beauty also attracts those who enjoy sports such as diving, surfing, and the winds allow the practice of sports such as windsurfing and kite surfing.
Business – For all that, Christmas was chosen by thousands of visitors from all over the world, not just as a tourist destination, but as new address, one of the capital’s fastest-growing number of residents.
Moreover, the real estate sector has a new breath, with the resumption and the emergence of several new developments. “The property is a big deal for the investor, as a safe investment, guaranteed recovery,” explains Waldemir Bezerra, president of the Regional Council of Realtors.
The executive director of the Union of Construction Industry of the State (Sinduscon RN), Adalgisa Ana Paulino Dias, believes that the return of consumer confidence is becoming the hot market.
In the city, the Alliance is present with two projects, the Luxor Ponta Negra (Flat), Palazzo Ponta Negra (residential) and is preparing two releases: Vivant and Terrace Dunes (residential high standard).
“These projects aim to meet the needs of customers within a contemporary language, not fads, but updated in terms of material use and deployment of a modern plastic,” explains Carlos Ribeiro Dantas, architect responsible for projects.

ON NATAL

Established: December 25, 1599.

Population: 800 thousand

Climate: Tropical humid with rain in winter and dry summer

Vegetation: coastal formation

Insolation monthly average: 265 hours of sunshine, 300 days / year

Annual average temperature: 26.2 ° C

The city where the sun rises first born on the river Sanhauá in 1585, as the title of city without ever having gone through the designation of village, town or village, making it the third oldest in Brazil. Had several names in these 400 years of history. Nossa Senhora das Neves, Filipe de Nossa Senhora das Neves, Frederica (when it was taken by the Dutch in 1634), Parahyba, shortly after returning to the Portuguese, and finally received the name of Joao Pessoa, in honor of President of State assassinated in 1930, in Recife.

Earlier, the lower part of the city received the commercial buildings (many are still standing, albeit in ruins) and in the discharge were the administrative buildings, religious and residential buildings of high standard. The expansion to the coast began in early 1910, with the sanitation pond Solon de Lucena, postcard of the city.

The Cabo Branco Lighthouse, another point for visits, represents an important geographical: the easternmost point of the Americas. Another title that carries the city is to be the second most trees in the world, behind only Paris (France). The title was consecrated in 1992, during the River Eco-92.

Even keeping a bucolic air, the city has a bustling economy. Trade, retail and services are the main economic forces, accompanied by the establishment of enterprises in the industrial district of the city. And a new cycle of growth has begun in recent years, advanced with the increase in national and international tourism.

Real Estate – A brief look at João Pessoa shows a strong change in the landscape of the capital. Especially in neighborhoods of the coasts or in emerging regions such as the neighborhood of the Altiplano, there are daily, construction sites, release of residential developments aimed at all audiences. “The market has been growing strongly and is forecast to accelerate investments in the coming years. João Pessoa is the city to make big investments, because prices are very attractive and recovery is one of the main attractions, “said Heronaldo Second, director of the Alliance Residence.

The construction company has various projects in the city, aimed at different audiences: residential condominiums (Ultramare Residence, Balconies Atlantic Coast Atlantic Living Atlantic, Atlantic Terraces), flats (Tambaú Luxor and Luxor Cabo Branco) and releases planned for the coming months (Vivant, Aquamare Luxor Paulo Miranda). The works blend beauty, leisure, safety and comfort in the most noble of the city. “We are improving our designs. Our focus today in João Pessoa developments are tailored to the needs and practicalities of customers, “he concludes.

According to the Sinduscon / João Pessoa, investment in real estate has been growing rapidly in recent years. To get an idea in 2005, the volume of business deals involving entries generated a turnover of U.S. $ 185 million. Last year, this figure rose to $ 700 million in sales.

ON JOÃO PESSOA

Established: August 05 1585.

Population: About 600 thousand

Climate: Tropical humid with rain in winter and dry summer

Vegetation: coastal formation

Insolation monthly average: 265 hours of sunshine, 300 days / year

Average annual temperature: 26 º C

Caring for workers at the construction site is crucial to maintaining the pace of work and compliance with pre-defined targets.

Companies like Alliance, for example, invest heavily in better health and safety, preventing accidents and occupational diseases. The company has invested in a complete roadmap for quality of life, ranging from care with a balanced diet, educational lectures, regular visits of doctors to construction sites.

Another important work by the company is the training of the workforce. The literacy classes at construction sites, which seem a bit odd when you see the first time, are part of daily workers hired by the Alliance.

The company invests heavily in training its employees and the creation of labor-skilled. “The Alliance understands its social role and seeking to upgrade the level of construction workers,” said Rosana Lima do Nascimento, a technique of Work Safety.

To adapt its employees to the profile of business demand, the Alliance has partnered with SESI, which implemented a program of basic education and literacy. The school within the construction sites of the Alliance aims to reduce the illiteracy rate among workers who most often had to leave school too early or were never even registered.

During classes, Sesi seeks to adopt a teaching methodology proven effective to meet the specific needs of the target construction. Ending illiteracy is not just teaching reading and writing. It also means promoting the citizenship of nearly 10% of the total national population. Thus, the Alliance fulfills its social role and also invests in citizen

“When the worker can not understand basic instructions in writing past, he finds difficulty in performing the tasks easier. With this course, the professional opportunities open in the work and also sits within society as a whole. There is an improvement in their lives and a recovery of citizenship, “said Rosana Nascimento.

NATIONAL SITUATION – Across the country, the construction industry works to empower the workforce in the beds. The cycle of consistent growth in the industry created a demand for more skilled workers. Today, professionals need knowledge and different attitudes to meet the requirements of quality, productivity, waste reduction and waste, control and sustainability.

Investing in technology is an irreversible path to big business, nowadays. Combining the interactivity information, the Alliance following the example of large organizations and invests in a new site. The new layout brings many new features to facilitate navigation and the relationship between the company and its customers as videos of ventures, an institutional blog, event coverage, polls and testimonials.

With the focus on the client, the new site facilitates access to the company and the service bringing a restricted area, where the customer will have access to your bank with no problem and can download the guide of the venture. In the business section, you can also monitor the progress of the construction of an apartment monthly.

You can learn more about upcoming releases of construction, the projects under construction, news and information in real time through a unique space that will work with the chat system. Another news for those who are interested in working in the company, the section Careers allows the receipt of curriculum, the choice of area of operation etc.

More information on the area of construction and tips, the Internet you will find in our BLOG. There, managers, members of the organization and invited disclose information about the property market, interviews and articles related to the area of construction and more.

It is only simple access: www.alliance.com.br and navigate.

Few mergers of real estate, in Paraíba, grown so much and in such a short time as the Alliance Group.

Headquartered in the city of João Pessoa, the Group is also present in some cities in Paraíba and Rio Grande do Norte. The companies that comprise the Alliance work for over 20 years in the real estate acquisition, presenting a consolidated picture due to the success of sales, quality and compliance with deadlines for delivery of works.

On the market since 2006, the ALLIANCE is the result of the strategic alliance among the constructors HM, Marino, MB, Christmas and Northeast Construction. The building was born of the necessity of union to compete with national firms, since the opening of the capital, seeking new markets for expansion.

The Alliance wants to contribute to the growth of industry in the Northeast of incorporation, adopting strategies that lead to idealization of architectural projects with innovative concepts, aiming to meet the needs of customers, employees and business partners, as well as the sustainable development of the organization.

According to one of the directors of Alliance, Stela Queiroga at the time of opening of the construction market was in strong growth, mainly by the arrival of new incorporated, both domestic and foreign. “Our greatest difficulty at that time was the creation of a professional able to handle a larger number of enterprises, as well as large buildings,” noted.

The first venture of the Alliance was the Palazzo Ponta Negra, in Natal. Since then, construction has been developed from experience and observation quota of members of national and international markets.

This growth was possible due to the commitment of the merger to offer products and services of high quality in order to positively surprise the expectation of customers. What more in the proud history of the Alliance is just the opportunity we have to develop projects in the Northeast with quality concepts and that nothing linked to other regions of the country, “said Stela.